by Lorraine Roberte | Feb 22, 2020 | Uncategorized
Amazon opened its virtual doors in 1995, promoting itself as “Earth’s Biggest Bookstore.” Selling books online was a new concept that took a while to catch on with the public, but it proved to be a winning strategy. By 1997, Amazon’s book selection...
by Lorraine Roberte | Feb 10, 2020 | Uncategorized
In 1998, the video rental business was booming. The industry was born out of the fact that not all consumers wanted to own or pay for VHS tapes they would only watch once. While many corner-store video rental businesses existed, Blockbuster had risen to the top...
by Lorraine Roberte | Jan 23, 2020 | Case Studies
Image by Mike Mozart (CC BY 2.0) Recent decades saw the decline and eventual closure of brick-and-mortar giants like Toys-R-Us, Fortunoff, and Payless. Many more stores with a physical presence are facing a retail apocalypse as online competition from behemoths...
