by Alabrava | Dec 13, 2019 | Case Studies
Businesses adopt different marketing strategies to remain relevant to consumers. One such strategy includes the launch of new or improved products to create and maintain brand loyalty. Companies invest millions of dollars into product research, design, marketing, and...
by Alabrava | Dec 13, 2019 | Business, Case Studies, Uncategorized
If you want to buy Rihanna’s Fenty line or Huda Beauty’s new palette, you are probably going to Sephora. It is synonymous with beauty and it reinvented the industry with its marketing techniques. Sephora was very likely the first company that truly understood the way...
by Alabrava | Dec 13, 2019 | Case Studies
On December 23, 1924, a team of renowned international businessmen met in Geneva, and this gathering would transform the lighting industry for decades that followed. The meeting comprised of four representatives from the leading manufacturers of lightbulb: Philips...
by Alabrava | Dec 13, 2019 | Business, Case Studies
Tony Webster [CC BY-SA 3.0] Flash your membership card to the greeter at the door. Then stock up on nearly 100 rolls of toilet paper, several jars of ketchup and some family-sized meals all for a steal. Get your prescriptions refilled, taste some delicious samples,...
by Alabrava | Nov 27, 2019 | Business, Case Studies
Yoshi Canopus [CC BY-SA 4.0] What causes some businesses to thrive while others perish in a matter of years? What decisions lead a company to inevitable doom or crazy success? These questions are important for any new entrepreneur to understand since it is very...
